Customer Loyalty

Does Discounting Make Sense For Your Small Business

Consumers are always looking for a bargain. It is something psychological that is built into us; we all want to save money on a product or service. Receiving a discount makes us feel special, like we are getting something for a lower price than most others are paying. There is also a certain sense of […]

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Chandler Accounting Firm Awarded Kudzu Best of 2012 Contest Winner

Chandler Accounting Firm Awarded Kudzu Best of 2012 Contest Winner Popular local review site recognizes Chandler firm for excellence in small business accounting services. CHANDLER, AZ (July 25, 2013) BASC Expertise, a small business accounting firm, is pleased to announce being named a Best of 2012 winner by Kudzu—a leading source of local business information

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Customer Loyalty Rewards Your Bottom Line

Customer loyalty programs have been around for several decades, and today, airlines, hotels, car rental agencies, and most retailers have one. Many business owners wonder just how valuable a rewards program is. Consider these findings from The Center for Retail Management at Northwestern University: Only about 12% to 15% of consumers are loyal to one

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