Electronic commerce has become the preferred choice among many businesses and their B2B transactions. The eCommerce solution can provide a small business owner many opportunities to find clients and provide services. Whether you are an accountant, bookkeeper, architect, or any of the other possible business service providers, it is important to provide eCommerce solutions for your affiliates and customers.

To increase your online business, examine the goods and services provided to determine what options are available for eCommerce. Some examples are businesses that own storefronts and could sell their products online. If you provide bookkeeping and accounting services, you can work with clients throughout the country and help with the day-to-day business of money management. Social media is an example of extending your reach beyond the local market and help to enter into eCommerce transactions. Because online business is the fastest growing segment of industry, it is important to consider the opportunities missed by not taking advantage of eCommerce.

While face-to-face networking is one way to grow your business, word of mouth recommendations from satisfied clients will help you network and grow your business with non-local clients. Promoting your business through your social media platforms, blogging, and website content are examples of necessary steps taken to present yourself as the go-to business expert in your industry.

There are many benefits to eCommerce and some solutions to implement to take advantage of this trend are:

• Have a payment gateway on your website that accepts credit card payments from clients
• Implement SEO-friendly business practices (social media and blogging, for example)
• Perfect the e-shopping experience for potential clients. Make sure your website is easy to navigate and user-friendly
• Make sure your website is secure, especially when you are accepting online payments
• ECommerce allows you to interact with business owners, regardless of their location or schedule because they can contact you electronically on their own time rather than working around your schedule.

As with any changes in your business, make sure it fits with your business plan and your marketing efforts. Bottom line, eCommerce allows you to expand your reach and expand your client base in an efficient manner.

 

 

Need help getting your online merchant account or eCommerce platform setup? Contact us for a recommendation to one of our trusted providers.